Marketing Automation tools let you regain control over your budget, how it is spent and what return you get for each dollar that goes into digital. Agencies can still help you with message and content, but you’ll get your independence back!
With Marketing Automation tools, you can market effectively across online channels, automate some tasks and measure results. It’s how you pull the trigger when you want to take actions with a segment of customers or prospects, and how you get detail on a specific one.
Do you have such a tool? Is your site aware of this? How about your CRM system? If data and processes don’t flow transparently between them, you’re not getting your money’s worth.
We’re Act-On certified partners, and our added value in Marketing Automation is that we make sure that you’re making the most out of the tool, and that it is a meaningful part of your Customer Experience architecture.
Don’t get lost in what is not a maze.